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- Trace International – Associate Marketing Manager – Annapolis, MD. The Associate Marketing Manager is responsible for supporting the production of marketing material, assisting in the development and execution of marketing campaigns, and monitoring campaign performance. This person will be engaged to participate in company-wide and product specific marketing initiatives and will use data analysis to aid in the development and execution of a Marketing communication plan aimed at driving membership development and sales across all product and services lines. The Associate Marketing Manager will work directly with the Director of Strategic Communications. This professional must have experience with messaging and market positioning, as well as functional expertise in data analysis and lead generation.
Responsibilities will include: Monitor online and offline campaign results through analytics tools and CRM databases, providing key data to marketing management to assess the marketing effectiveness of all marketing efforts; Conduct research of prospective targets, industries, markets, and competition; Identify new opportunities for digital marketing, such as social media advertising, mobile media, geo-location marketing, etc.; Assist in the development of annual marketing plans to support overall corporate strategy and objectives; Lead search engine optimization efforts, including hands-on optimization; improving site structure, page construction, content, keyword lists, page titles, link strategies and inform SEO copy writing. Work to leverage SEO to increase traffic to TRACE websites; Define, monitor, and analyze SEO key performance indicators (KPI’s) to continually improve campaigns. Develop test plans, manage testing, analyze conversion, and continually optimize search engine marketing programs; Serve as subject matter expert for all data housed in our CRM databases, while seeking to expand our contact lists and validate/enrich our existing data with additional sources; Assist in the implementation of marketing plans, programs and/or service on a timely basis to maximize market impact, product launches and/or load-in requirements; Assist in proactive communication of marketing plans, programs and/or services to internal and external stakeholders; Safeguard marketing expenditures in conjunction to a pre-defined budget; Assist in developing direct consumer-based market research, internal and 3rd party research; Provide leadership and support to new product development teams and processes to ensure consumer-centric goods are designed and produced; Oversee market data analysis, competitive data analysis, and direct consumer market-research analysis; Support internal communications initiatives, including upkeep of an online marketing and sales library; Support any other marketing and business development initiatives as identified by the Director of Strategic Communications.
The most qualified candidates will have: Bachelor’s degree in Business Administration, Marketing or related field; Minimum of 3-5 years experience with a strong marketing orientation and/or Consumer Market Research related area; B2B marketing, and/or B2B product development experience; Knowledge and understanding of targeting tools, consumer segments, media channels and processes; Proven project management skills; Proficiency in MS Office Suite, particularly Excel (including data analysis and pivot tables) and PowerPoint; Proficiency with Google AdWordsand Google Analytics; A strong desire to learn and grow professionally, as well as the ability to train others
Preferred Experience: Knowledge of due diligence and FCPA/anti-bribery compliance; Experience working in the legal or compliance space in a marketing/business development role; Outstanding writing skills, with the ability to adapt communications to different audiences; The ability to work effectively under pressure and make decisions independently
We offer a competitive salary, bonus structure and comprehensive benefits. To learn more about the position and to apply, contact firstname.lastname@example.org. (Posted Jan. 4, 2013).